Get started with personalized customer services

Personalized customer services are some of the most customer retaining strategies in the business. Through personalized customer services, you will be able to make customers feel included in the processes.

Personalized customer service and a personalized customer business make sure that customers feel valued. Using such strategies shows the customers that the business knows its customers and their requirements. And not only this, but it also reassures customers that the business is willing to effectively provide for those needs and requirements.

In a study by Aspect, it was found that 76 percent of the customers believe that the true representation of how efficient a business is, is measured by the customer service they provide. While your competitors may be larger organizations than yours, you can bring an edge through the quality of service you provide. Personalized customer services are a quality that customers actively notice and appreciate; no matter how small your business is.

So, you might be wondering how to get started with personalized customer services. But not to worry, we're here to help you out with it.

  1. Get to know your customers by name

    The first and foremost step you must take when trying to provide personalized customer service is to get to know your customers by their names. This may sound like a simple and easy process. While it may sound like it won't be of much use, this is a gesture that makes a great impact on the customer’s mind about the business.

    Knowing your customers' names is a major step in building trust and a good business-customer relationship. This is why most coffee houses emphasize knowing their customer's names. When customers hear them being called by their name, it makes them feel that they are valued as individuals by the business.

    In an article published in the journal, ‘Brain Research’, it was found that the brain activates itself when people hear their names. This is why you turn around when you hear your name even when you're not expecting someone to say your name. These experiences are embedded in people's minds. It also makes customers feel valued as individuals and not just pawns in the business.

  2. Rewards for loyalty

    Customers feel that if businesses are indifferent towards them and do not notice their loyalty, then that business is not worth coming back for. Customer retention is a major part of making a business successful. This is why rewarding and recognizing repeating customers is important for a business to retain its customers.

    When customers are consistent, make sure that you provide them discounts or reward them with any other form of awards. It is not too difficult and businesses don’t necessarily have to go bankrupt giving discounts and rewards.

    Businesses like coffee shops can simply provide a free cup of coffee to their loyal customers once in a while for their loyalty. Simple gestures like these can go a long way into making the customer think they are valued. Customers tend to come back to businesses where they are rewarded.

  3. Reward feedback

    To make the business cater to the needs and requirements of the customers, it is important to ask for feedback from the customers. Businesses have to make sure that they ask for all kinds of experiences from the customers. Businesses can then start on making changes where the customers have asked for.

    Feedback helps businesses focus their strengths and resources on the particular aspect that receives positive feedback. It also helps businesses make small changes where customers find problems. Businesses can also make larger changes but these changes must be gradual and they do not have to be instant.

    Additionally, businesses can reward their customers for providing feedback. They can be shown appreciation on social media platforms or they can be gifted a thank you note with some special discounts. This way, businesses will get the feedback they need and also customers will keep coming back because of how involved the business made them feel.

  4. Omni-channel strategies

    Providing omnichannel services is essential to retaining customers in the fast-paced business world. Businesses can provide personalized touches to all their interactions through all the channels they offer.

    Omni-channel support makes sure that customer service representatives know about the interaction history of the customer. For instance, if a customer had asked about a particular product replacement before, it helps to know this before interacting with the customer again. Customers may enquire about the previous query, so businesses should know about this before interacting with them further. Acknowledging and updating customers’ queries will help build customer retention.


Personalized customer service can go a long way in maintaining customer relationships. Personalized customer services can help your business stand out among the rest. These kinds of services can help customers see that they are valued by your organization. In turn, customers will trust your business much more.

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Philadelphia, Pa 19103




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Toronto,ON M5J 2P1


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London, EC2M 4PL.



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